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Inbound Marketing Agency

The best way to turn strangers into customers and promoters of your business.

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The Proven Methodology For Growing Your Business

In the last few years, the buying experience has changed. People are now researching financial advisers and finance solutions a lot earlier in the buying process. The way people expect to communicate with businesses has changed.

The good news? Inbound marketing is a proven marketing strategy that positions your company in front of your customer. It helps businesses to adapt to their customers changing needs. It enables you to report on your revenue streams and therefore understand ROI.

Using the inbound methodology on HubSpot software, gives you an unfair advantage for growing your business. Your ability to get more customers, to buy more, stay with you for longer, to refer their friends, and promote your business skyrockets.

Find out what makes this strategy the best

Learn more now

store

Do you need more traffic to your website?

More traffic

teamwork

Do you need more leads from your website?

More leads

credit-card

Do you need to convert leads to customers?

More customers

Attract

Strangers
Visitors

Step 1

Attract More Visitors

You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time – when they’re looking for it

Blogging

Inbound marketing starts with your content. A blog is the single best way to attract new visitors to your website. Blogging helps with SEO, and provides value to your customers. In order to get found by the right prospective customers, you must create high quality content that answers their questions. Read more  from our Blogging Consultant.

Content Strategy

Your customers are now starting their buying process online. Often by searching to find answers to their questions. So, you need to make sure you’re showing up when and where they search. A content strategy will help you to answer your customer questions while enabling you to rank on google when they search.

Email Marketing

Everybody uses email today, and email marketing is a proven method to drive traffic to your website. Keeping your customer base updated with new products and innovations, gives them a chance to become repeat customers. Your email database is often a goldmine in modern marketing.

Social Media

72% of adult internet uses use Facebook, with 70% of those logging in daily. Successful inbound strategies revolve around your buyer and the content you create for them. Social Media is an access point to share that content with them. It's a necessity to implement a cross channel marketing platform for your business.

Convert

Visitors
Leads

Step 2

Convert Site Traffic into Leads

Now that you’ve attracted visitors to your website, you want to convert those visitors into leads. You do this by opening up a conversation with the visitor. And do this in the easiest way for them – with live chat, call, forms, email or meetings. Once communication is open, you answer their questions through relevant content. Content should be interesting and valuable to each of your customers – and continues the conversation. You'll often see people exchange their contact information for an ebook

Forms

One way to capture site visitor contact info is when they fill out a form with their email address and phone number. Optimize your form to make this step of the conversion process as easy as possible. You can also learn more about the lead by asking what best describes them.

Meetings

You can't win new deals without speaking with people one way or another, via phone or a virtual meeting. Give prospects an easy way to book meetings without the back and forth. Your calendar stays full, and you stay productive. Show up, engage, and win new customers.

Messages / Live Chat

Chat with people visiting your site. Connect people at the right time, when people are activily interested in your services. Make chat conversations a natural part of your sales process. Close more deals with a live chat tool that's built for sales teams. Messages helps sales teams connect with the right people right when they’re most engaged.

CRM

Keep track of your leads in a CRM, a centralized contact database and pipeline management system. Having all your data in one place helps you to stay on top of your sales process. You have so many new interactions it's hard to keep track of who said what and when, let a CRM keep track of all your leads interactions with your business.

Close

Leads
Customers

Step 3

Close Leads to Customers

Great, so you’ve attracted the right visitors and converted the right leads.. Now you want to transform those leads into customers. How can you most effectively do this? The tools available at this stage to make sure you’re closing the right leads at the right time, faster and easier.

Pipeline Management

How do you know which marketing efforts are bringing in the best leads? Are your salespeople effectively closing those best leads into customers? Using a sophisticated CRM allows you to analyze just how well your marketing and sales teams are playing together. It also prevents a lead slipping through the cracks.

Lead Nurturing

Each lead your business receives should be nurtured according to their interests and lifecycle stage. Pages they’ve visited, interactions and downloads – all of these indicate shifting interests. Good nurturing adapts messaging to stay relevant and makes winning new customers faster. Smart marketing systems move your customer along the buyer's journey of Awareness, Consideration and Decision through attraction and education.

Email Marketing

What do you do if a visitor clicks on your call-to-action, fills out a form, or downloads your ebook, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy. Need help from a Email Marketing Digital Agency?

Predictive Lead Scoring

Lead scoring is a great way to handle growth at your company. As your business grows and you generate more leads, it doesn't always make sense to get in touch with every single lead. You want to make sure sales is prioritizing their time based on the most qualified leads. Predictive Lead scoring lets you move contacts to different stages of your sales process automatically based on their interactions with your business.

Delight

Customers
Promoters

Step 4

Delight Customers to Become Promoters

The inbound methodology is all about providing a remarkable experience for your customers. Plus, they have much higher appreciation of your business and how they’ve been treated. It’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.

Customer Success

Your customers can be your biggest fans or worst enemies. It all comes down to how they’re treated and if you help them to succeed. With our customer success tools you have everything you need to get to know, connect with, and truly help your customers succeed.

Smart Content

No one wants a sales pitch when they've already bought. Smart content makes sure you don't show loyal customers CTAs or content meant for first-time buyers. And with smart calls-to-action, you present different visitors with offers that change based on buyer persona and lifecycle stage. This makes offers relevant to your visitors.

Conversations

Keep track of all the social conversations that matter to your customers, regardless of where they started talking to you and where they left off. Keep track of their questions, comments, likes, and dislikes – and reach out to them with relevant content and help.

Referrals & Review

Set up a process to make it easy for clients to refer and review your business. Let them promote your company to their friends and to the public. Automate this process so that you don't forget about it, and so you don't waste any more time than required.

The Stats

Digital marketing leaves no place to hide - just check the stats

More Traffic

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. 

3.5x

Buyer Process Changed

57% of the sales cycle is complete before a prospect reaches out to a sales rep.  Digital Evolution, Conference Executive Board

57%+

More Leads

Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. 

4.5x

Testimonials

Since working with First Five Eight Media, our online image has never looked better. With our new website, photography, and updated branding materials, we're proud to share our information with potential customers and look forward to growing our business

Filip Pantano, MasterForm CEO.

First Five Eight completely overhauled our website. We went from receiving no function enquires online to receiving 10+ a month. It's been a fantastic experience partnering with their team, and we hope to work together long into the future. 

Patricia Saunders, Robarta Owner.