What Inbound Marketing is
Inbound Marketing creates awareness and generates leads by attracting users to a website by providing valuable content and in return capturing their contact information. It can also do this based on the stage the potential customer is in their sales lifecycle making it as relevant as possible.
How potential clients learn about us has changed.
68% will spend considerable time reading content published by a brand they’re interested in.
The way potential clients find us has changed.
On average, B2B customers complete 12 web searches prior to engaging on a specific brand’s website or making an enquiry.
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